The Art Perception Pills project focuses on digital languages seen as a powerful tool for reading and understanding the meaning of works of art, producing a cycle of three short videos dedicated to immersion in a specific work. Special attention was paid to effectively bring together the tools of the psychology of perception, video editing and filmmaking with those of artwork analysis. The videos, made to facilitate contact with art in a simple and relaxing way, aim to build new relationships between the viewer and art through digital media.
The magnificent ceiling painting by Luca Giordano in Florence's Palazzo Medici Riccardi was the springboard for an experiment in which scientists monitored the emotional and physical reactions of participants in an all-enveloping art experience.
In the mid-15th Century the pope gave permission for the first private chapel to be built, in the Palazzo Medici, Florence. Frescoed shortly afterwards with the Procession of the Magi by Benozzo Gozzoli, the Chapel became the setting for an experience in guided perception supported by multimedia technologies and augmented reality.
The Chamera di Percezione® (Perception Room) project seeks to amplify perception by triggering an enhanced experiential relationship between viewer and artwork. Huge high-definition images of Raphael’s Madonna of the Goldfinch, projected in a “magic box,” make it possible for the viewer to penetrate the painting from multiple angles and also reveal the recent restoration process.